Action Alert:
Hurley burley harley
Hectic political and trade negotiations are on to allow entry of the
America’s cult and icon Harley Davidson bike into the Indian high-end
two-wheeler market through the direct import route. Only getting into
Indian market has not been a cakewalk. For once India can boast of
blocking the entry of the US products for failing to meet its tight
emissions regulations. Now the US government has come in support of the
company to plead for relaxation of emission norms as well as a reduction
in import duty. It wants the bikes to be treated in the same category as
small cars.
The Indian government is under severe pressure to grant permission to
import of 5,000 Harley Davidson bikes with 500 cc engines. These
vehicles expected to cost between Rs 4 lakh to Rs 14 lakh targets the
neo rich youth of India. Harley has recently secured the Vietnam market
after lowering of
import tariffs through a new trade agreement.
The Indian Ministry of shipping, road transport and highways, (MoSRTH)
responsible for setting of the emissions regulations in the country has
raised serious objections to lowering of emissions standards to create
space for this privileged import. Fortunately, MoSRTH has not buckled
under pressure yet. It upholds the fact that two-wheelers are one of the
major contributors of air pollution in Indian cities and any relaxation
in norms will lead to high level of pollution.
The US pressure has not waned. An inter-ministerial group meeting has
now been scheduled this month with representatives from the commerce,
petroleum, heavy industries, environment and MoSRTH, to discuss the
issue. Apparently, the Commerce ministry has forwarded a proposal to allow import of these
bikes on a case-by-case basis for individual buyers and not for stock
and sale in the country.
The overriding question is not that these are luxury and high-end
products, or that the imported vehicles will be very small in numbers.
It is a question of a regulatory principle. No sovereign government
should be asked to lower domestic regulations to favour specific
imports. This has no precedence in the United States nor should this be
accepted or encouraged in India.
MOSRTH needs strong political support to stand by its position against
this unfair demand for lowering of norms. The MOSRTH however must be
cautioned that it may not be appropriate to hold, as it has, that India
does not have norms for “high emissions that these bikes produce”. This
can be conversely used to argue, that more lenient standards can be
allowed for these bigger vehicles. It is true that India does not set
emissions standards according to the engine size classes. It is also
true that the majority of the Indian vehicles are of the engine size
class of 150 cc and less, and there are few vehicles with bigger
engines. But it is evident in Europe that the norms for the bigger
engine classes under the new norms for two-wheelers that have come into
force in 2006 are
equally tight or even tighter for some pollutants like hydrocarbons than
the smaller engines (see table).
Even more significant is the fact that in Europe the norms meant for the
engine size class of more than 150 cc apply to all high-end vehicles
regardless of how big their engine sizes are. It covers the range as
high as 700cc and above. There is no information available to show that
the European Union has lowered guard to make special allowance for
Harley Davidson bikes. Then why this demand for preferential status from
a developing country government that can lead to market distorting
policies within India?
Any compromise at this stage will have deep repercussion in the future
when this size segment will begin to gain ground in cash rich cities.
Already companies like the Eicher Motors are waiting in the wings ready
with prototypes with engine size as high as 500 cc to 625 cc for the
upmarket segment. India will have to be ready with regulations for all
but certainly not more lenient than the existing and the future
standards proposed under the auto fuel policy. Two-wheelers are a very
special dilemma in India and will require a very stringent approach.
The bottom line of all this is the simple guiding principle of
bilateralism. India cannot get into unequal negotiating relationships.
Any investor or a market seeker will have to respect the laws and
regulations of the host country before they are allowed entry.
Table: Two wheeler mass emission norms in EU,
India and US
|
|
Year |
Category |
CO |
HC |
NOx |
HC+NOx |
Test |
|
EU |
2006 (Euro III) |
<150cc
>=150cc |
2.0
2.0 |
0.8
0.3 |
0.15
0.15 |
-
- |
ECE R40 Cold
ECER40+EUDC |
India
|
2005 |
All
|
1.5 |
- |
- |
1.5 |
IDC, DF = 1.2
|
|
2008 (Auto fuel policy proposal) |
All |
1.0 |
- |
- |
1.0 |
IDC, DF = 1.2 |
USA
|
Tier 1, 2006 |
Class 1: 0-169cc
Class II: 170-279cc
Class III: >=280cc |
12.0
12.0
12.0 |
1.0
1.0
- |
-
-
- |
1.4 (optional)
1.4 (optional)
1.4 |
FTP
|
|
Tier 2, 2010 |
Class III: >= 280cc |
12.0 |
- |
- |
0.8 |
|
Emissions Certification level of Harley Davidson
|
Published: March 2005, EPA, Michigan |
|
9.166 |
1.285 |
0.166 |
1.451 |
|
Sources:
- Anon 2003, Final
regulatory support document: control of emissions from
highway motorcycles, US Environmental Protection Agency,
Washington DC
- Anon 2002, Directive
2002/51/EC of the European Parliament and of The Council of
19 July 2002, European Commission, Brussels
- Anon 2004, Federal
register Part II 40 CFR 9, 86, 90, and 1051 – control of
emissions from highway motorcycles, US Environmental
Protection Agency, Washington DC
- Anon 2005, Emissions
certification-manufacturer topics, Harley-Davidson motor
company, March 9th, 2005, EPA -Ann Arbor, Michigan, US
- Ministry of shipping, road
transport and highways
|
|