Budget can follow ‘ande ka funda’ path to tap the potential in beekeeping, horticulture, and aquaculture
Sunday ho ya Monday, roz khao ande…”— This popular jingle from the 1980s was probably one of the best nutritional advice given on national television. Part of the pro-egg campaign led by the <a data-ga-onclick="Inarticle articleshow link click#Small Biz#href" href="/topic/national-egg-coordination-committee" target="_blank">National Egg Coordination Committee</a>, the ad was run on television for years and helped in significantly increasing the per capita consumption of eggs in India. “There are over 1.3 billion people in the country with such a low per capita consumption of honey. A much smaller country like Germany has a per capita consumption of 2 kg per year. It is really important for the government to promote the consumption of honey and educate the people about its nutritional value,” he says, pointing out the scope of growth in honey. <br> “There are over 1.3 billion people in the country with such a low per capita consumption of honey. A much smaller country like Germany has a per capita consumption of 2 kg per year. It is really important for the government to promote the consumption of honey and educate the people about its nutritional value,” he says, pointing out the scope of growth in honey. <br> <br>What Mishra is looking for now is the same amount of promotion in other sectors, especially honey, in the budget. He says India’s per capita consumption of honey is around 50 gms per year. This number ranges from 250 to 300 gms globally. One of the biggest challenges in the sector is beekeeping, not getting stable earnings or a stable pricing structure. They mostly depend on other factors, such as crop cycles and foreign export demands. “They need the right flowering season to support bee migration. It also requires a lot of labour. At the same time, beekeepers and farmers need the right market linkage to sell their products,” Mishra explains. <br> <br>As for exports, the last two years have definitely been good for honey export and beekeepers got good rates, but the segment completely depends on the international market. “The US banned Chinese honey, which led to an increase in demand for Indian honey. This is very cyclic. There is no stable pricing structure. If there is no stability, why will anyone get into bee farming,” he says. <br> <br>One of the other important challenges in the sector is the issue of adulteration. A recent report by the Centre for Science and Environment found that honey from 10 leading brands were adulterated with sugar syrup. Mishra, however, rubbishes these allegations, saying that these issues need to be addressed in a very calibrated approach. The report said the brands failed the Nuclear Magnetic Resonance Spectroscopy (NMR) test, a mandatory requirement for exports. Mishra points out that there are hardly any labs in northern India that can do all the required tests. “This calls for some budgetary allocation to improve the domain’s labs across regions. Each state should have at least two to three labs equipped to do all kinds of testing, which will not only help beekeepers but will also help the whole industry ensure quality and keep costs down. When I'm exporting a product, I have to send my samples to Germany for testing, which is an enormous cost in one sample,” he says. <br> <br>Small-time beekeepers cannot afford to do such testing. These farmers have 200 to 500 bee boxes to test, and they need access to labs to test. Otherwise, they depend on another company in the market to do the testing. The government should provide subsidised testing as bee-testing can be very expensive, he adds. <br> <br> <strong>Blue economy’s blues</strong> <br>Among the other niche sectors with great potential is aquaculture. The government has not been oblivious to the sector and has come up with programmes such as the Pradhan Mantri Matsya Sampada Yojana (<a data-ga-onclick="Inarticle articleshow link click#Small Biz#href" href="/topic/pmmsy" target="_blank">PMMSY</a>) to address gaps in fish quality and production as well as Blue Revolution and Blue Revolution 2.0. <br> <br>Rajamanohar Somasundaram, Founder & CEO, <a data-ga-onclick="Inarticle articleshow link click#Small Biz#href" href="/topic/aquaconnect" target="_blank">Aquaconnect</a>, a leading aqua farmers’ network, hails these initiatives and credits these for having helped double seafood exports and promoted technology-driven farming across the industry. However, the sector certainly requires more effort. He explains that 95% of shrimp farmed in India are exported, contributing 70% of seafood exports’ value. The fish produced from land goes for domestic consumption. <br> <br>“At present, India’s seafood exports are highly dependent on a single species. Any shocks in the import markets lead to sudden price crash. It has a heavy bearing on the farmers. Also, we are yet to realise the export potential of aquaculture produce,” he says, highlighting that India needs to diversify within aquaculture. <br> A balanced approach in the seafood export portfolio can open more opportunities and promote the domestic market. But to do this, Somasundaram points out, it is necessary to have integrated aqua parks, quality checks and better access to finance & insurance. Traditional farming practises are still prevalent in the segment, and this leads to disease outbreaks, high production costs and sudden losses, he says. “To accelerate the Blue Revolution, it is essential to promote digital solutions across the value chain — right from pre-production to post-harvest — to bring predictability, efficiency, and traceability. We believe that with wider promotion of technology-driven farming on the production front, farmers will be able to overcome risks, improve productivity, and realise higher profit margins.” <br> <br>The CEO of Aquaconnect highlights the importance of the adoption of technology. It is essential to incentivise farmers with better subsidies to adopt data-driven farming, farm monitoring & automation tools. Subsidies in insurance premiums are also required to encourage farmers to increase production. Unlike agriculture farmers, fish and shrimp farmers are not provided with any premium subsidy. “Government support on premium will help farmers mitigate production risks. It will further help to increase the working capital limit for aquaculture farmers,” he adds. <br> <br> <strong>Need for fruitful efforts</strong> <br>Horticulture is another important sector that could do with some help in the budget. India saw a significant rise in agri exports last year and so has its contribution to the country’s <a data-ga-onclick="Inarticle articleshow link click#Small Biz#href" target="_blank" href="/definition/gross-domestic-product">GDP</a>. But some persisting issues hold the segment back.
