E-Outreach & Engagement: Workshop on New Media for Strategic Communication in Development

June 05-07, 2013, Colombo, Sri Lanka                          


Organised by
Centre for Science and Environment (CSE), India
in collaboration with
TVE Asia Pacific (TVEAP), Sri Lanka

Venue: Nagarodaya Centre (Sarvodaya’s city office)
155/A, Danister De Silva Mawatha (Baseline Road), Colombo 8, Sri Lanka

This free, 3-day skills development workshop is intended for:

  • those working full-time or part-time in development and social organisations that are non-profit-making and service-oriented;

  • staff handling advocacy, awareness, activism or other outreach/engagement work; and

  • those with computer proficiency and keen to sharpen skills in new media and social media.

  • Interested freelance journalists may also apply, but this is not a media skills workshop.


Facebook, Twitter, YouTube, Blogs….These and other forms of new media are fast evolving. They have already become a major outreach and engagement tool for business, and the development sector cannot afford to ignore their potential. With rising levels of Internet use, especially on mobile devices, new media offers development and social organisations low-cost, effective ways of reaching out different segments of society.

  • But how to make sense of the dozens of platforms and hundreds of applications available?

  • Which ones offer the best outreach and engagement potential in the South Asian context?

  • What should be the key elements of a new media strategy for an organisation?

  • Where are the best practices, and which precautions are recommended?

Two organisations that are regional leaders in communicating for social change, the Centre for Science and Environment (CSE, www.cseindia.org) in India and TVE Asia Pacific (TVEAP, www.tveap.org) in Sri Lanka, are collaborating to offer a three-day workshop on how to leverage new media and social media for advocacy and strategic communication.

This course is modelled on a South Asian course that was held in New Delhi in January 2013 but has been customised with Sri Lankan content and resource persons. Original workshop is documented at: http://www.cseindia.org/content/e-outreach-new-media-technologies-advocacy-and-strategic-communication-0


Workshop Content:

The workshop module, to be delivered by leading researchers and practitioners of new media drawn from India and Sri Lanka, will cover these topics:

  • Understanding the new media landscape: platforms, channels and tools, as well as key principles and dynamics that set them apart from all other medi

  • How best to leverage new media in communicating for social change in South Asian context

  • Integrating print, electronic, web and social media outreach strategies

  • Blogging: setting up and managing blogs, catalysing online discussions

  • Using social media strategically (with focus on Facebook and Twitter) and how to engage in social media conversations

  • Beyond words: online tools and platforms to generate and share images and graphics

  • How to share and manage videos online as part of wider advocacy campaigns

  • Customising content for mobile access and sharing

  • Measuring, monitoring and evaluating new media communication strategies: Understanding web statistics, Google data and other web analysis tools

  • What every web user should know in terms of cyber security, privacy, intellectual property, data mining, etc.

Course Participation:

  • This is limited to 25 participants selected from open application process.

  • Applications are invited from Sri Lankan nationals working full-time or part-time in development and social organisations and handling advocacy, awareness, activism and other outreach and engagement work.

  • Those working with international development organisations may also be considered, but priority will be given to those working with national or local organisations.

  • Multiple applications from the same organisation are welcome, although they will compete among themselves.

  • Interested freelance journalists may also apply, but this is NOT a media workshop.


Register Online

If you have difficulty submitting online, you may email your applications to:
Nadeeja Abeyasekara, Email: nadeeja@tveap.org and
Kiran Pandey, Email: <kiran@cseindia.org> with copy to <kirandwi@gmail.com> 
Giving the following information:

Full Name:
Office Address:
Phone Nos: Office:        Mobile:
Email: Office:            Personal:
Facebook/twitter ID:
Website or blogsite (if available):

Medium of Instruction: English

Course Fee: This is being offered FREE to representatives of legitimate development organisations. Private individuals or those working in corporate sector are not eligible due to limited number of places.

If you are from outside Colombo District, do you need accommodation and travel support? Please give details:

Selected participants will be informed by 27 May 2013. Those from outside Colombo district and needing accommodation and travel support can be considered on a case by case basis.

Those attending all sessions will be awarded a certificate.

Programme Schedule

Date: June 05-07 2013
10.30 am to 5.00 pm

For information contact

Ms Nadeeja Abeyasekera
PIT & New Media Manager - TVE Asia Pacific
9/3 Gemunu Mawatha, Nawala Road, Nugegoda, Sri Lanka  
Email: nadeeja@tveap.org