E-Outreach : New media technologies for advocacy and strategic communication


A three-days workshop on how to leverage new media technologies for advocacy and strategic communication, January 29-31 2013,  New Delhi.

Twitter, Facebook, Blogs, Wiki...   You may or may not be using these, but the age of new media has arrived. Organisations cannot afford to ignore "new media" and need to reinvent their information dissemination, communication and outreach strategy accordingly. Hence, this three-days workshop aimed at empowering institutions is structured to provide a practical approach to step into the world of new media. It will help the participants to understand the potential of new media tools and help them take a decision on adopting an appropriate information outreach and communication strategy at an individual and an organisational level.

Some fellowships available for Nepal, Sri Lanka, Pakistan, Bangladesh, Bhutan and Maldives.



By the end of this course, the participant will be able to:

  • Understand the new media landscape and appreciate its influence on communication and social change.

  • Identify communication channels and new media tools for effective outreach

  • Learn the art, strategies and techniques to succeed on – Twitter, Facebook, Blogs, Wiki...

  • Learn to integrate the best of both- new and print media into the communication plan.

  • Develop web strategy based on “new media”

  • Acquire skills and improve capacity to make the most of new media tools in advocacy and activism.

  • Deliver strategic plans to address real-world comunication challenges and engage the stakeholders

  • Learn about new media metrics and monitor the impact of communication strategy.


  • The new media landscape > the channels, influence on communication and social change, reaching out to stakeholders

  • Integrating print, web and the social media

  • E-mail for outreach

  • Blogging > installing and managing blog

  • Using social media strategically >  Facebook, Twitter

  • Reaching out through Wikipedia > sharing knowledge, research and resources

  • How to use photos on the web

  • How to use videos on the web

  • How to improve the website ranking > focus on search engine optimisation

  • New media metrics > understanding web statistics, facebook/twitter statistics

Who Will Benefit:

  • Development Communicators

  • Researchers

  • Web/ Information Managers

  • Digital Librarians

  • Advertising/ PR Professionals/ Industries with CSR initiatives

  • NGOs & Consultants

Medium of Instruction: English

Course Fee: NGOs: Rs. 4,800 per participant. Corporate, government and international organizations: Rs 9,600 per participant.

Accomodation and related costs are not included in the cost. However, CSE can help you find a place to stay.

The course fee should be paid in advance by demand draft / cheque in the name of CENTRE FOR SCIENCE AND ENVIRONMENT. (Add Rs.15 for all non-Delhi cheques)

Programme Schedule

Date: January 29-31 2013
10.30 am to 5.00 pm

Venue: Centre for Science and Environment,
41, Tughlakabad Institutional Area,
New Delhi- 62

For information contact

Kiran Pandey
Progamme Director – Information Management
Centre for Science and Environment
41, Tughlakabad Institutional Area, New Delhi - 62
Phone: +91 (011) 29955124/125 (Ext. 287)
Mob: 9968767698
Fax: +91 (011) 29955879
Email:  kirandwi@gmail.com, kiran@cseindia.org