E-Outreach & Engagement : Workshop on New media for Advocacy and Strategic Communication in Development

October 27-29, 2015                                                        


A three- days crash course and hands-on workshop on how to leverage new media technologies for strategic communication, October 27-29, 2015,  New Delhi.

Is new media profitable?

Facebook / Twitter / Blogs / Wiki / YouTube…. Can you really benefit from these?  (you may be wondering...)

The answer is, surprisingly, YES, now you can.  How?   Please read on...

Twitter, Facebook, Blogs, Wiki...   You may or may not be using these, but the age of new media has arrived. Organisations -  specially industries and government cannot afford to ignore "new media" and need to reinvent their information dissemination, communication and outreach strategy accordingly.

Hence, this three-days short-course and hands-on workshop aimed at empowering institutions for profit  is designed exclusively for professionals responsible for - business communication, corporate social responsibility (CSR), public relations, research, web and information professionals in public, private sector and in government organisations– working for profit and for the society too in the national interest.

It is structured to provide a practical approach to step into the world of new media. It will help the participants to understand the potential of new media tools and help them take a decision on adopting an appropriate information outreach and communication strategy at an individual and an organisational level.

The workshop will be conducted by Centre for Science and Environment (CSE),  a leading global think-tank with over 30 years of experience in research and communication. It has been developed on-the-basis of our three-decades of interactions and experiences of working with the industries, government and the development sector.

A Certificate of Participation will be awarded by Centre for Science and Environment on completion of the course.



By the end of this course, the participant will be able to:

  • Understand the new media landscape and appreciate its influence on communication and social change.

  • Identify communication channels and new media tools for effective outreach

  • Learn the art, strategies and techniques to succeed on – Twitter, Facebook, Blogs, Wiki...

  • Learn to integrate the best of both- new and print media into the communication plan.

  • Develop web strategy based on “new media”

  • Acquire skills and improve capacity to make the most of new media tools in advocacy and activism.

  • Deliver strategic plans to address real-world comunication challenges and engage the stakeholders

  • Learn about new media metrics and monitor the impact of communication strategy.


  • The new media landscape > the channels, influence on communication and social change, reaching out to stakeholders

  • Integrating print, web and the social media

  • E-mail for outreach

  • Networking for development

  • Blogging > installing and managing blog

  • Using social media strategically >  Facebook, Twitter

  • Reaching out through Wikipedia > sharing knowledge, research and resources

  • How to use photos on the web

  • How to use videos on the web

  • How to improve the website ranking > focus on search engine optimisation

  • New media metrics > understanding web statistics, facebook/twitter statistics

Who Will Benefit:

  • Development Communicators

  • Researchers

  • Web/ Information Managers

  • Digital Librarians

  • Corporate Social Responsibility (CSR) /Public relation professionals in industries

  • NGOs & Consultants 


The workshop will be conducted in English. Functional proficiency in English is expected.

Register Online

On site registration facility available.

Medium of Instruction: English

Course Fee:

The course is available to you at a fee of Rs. 9,900 per participant.

Accomodation and related costs are not included in the cost. However, CSE can help you find a place to stay.

Course Fee includes instructional fee, reading material, lunch and refreshments. Accomodation and related costs are not included in the cost. However, CSE can help you find a place to stay.

The course fee should be paid in advance by demand draft / cheque / bank transfer in the name of CENTRE FOR SCIENCE AND ENVIRONMENT. ( Add Rs.15 for all non-Delhi cheques ) . Details for bank transfer will be provided on request.

Programme Schedule

Date: October 27-29, 2015      
10.30 am to 5.00 pm

Venue: Centre for Science and Environment,
41, Tughlakabad Institutional Area,
New Delhi- 62

Eligibility & Application 

  • This short course is limited to 50 participants selected from open application process..

  • Applications are invited from India and other countries working full-time or part-time in development and/or social organisations and handling advocacy, awareness, activism and other outreach and engagement work.

  • Those working with Government and international development organisations handling documentation, communication, public relation and web outreach activities are also encouraged to apply .

  • Multiple applications from the same organisation are welcome, although they will compete among themselves.

  • Interested journalists may also apply. This is not a journalism workshop, but various aspects of strategic information documentation, outreach and communication covered in the workshop are useful for the journalists.


Register Online  


If you have difficulty submitting online, you may email your applications to:
Kiran Pandey, Email: <kiran@cseindia.org> with copy to <kirandwi@gmail.com>

For information contact

Kiran Pandey
Progamme Director – Information Management
Centre for Science and Environment
41, Tughlakabad Institutional Area, New Delhi - 62
Phone: +91 (011) 29955124+91 (011) 29955124/125 (Ext. 287)
Mob: 99687676989968767698
Fax: +91 (011) 29955879
Email:  kirandwi@gmail.com, kiran@cseindia.org

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