Health insurance companies pursue customers till policies are sold. Then they disappear. The nature of business has already changed the treatment mechanism. A market awaits capture. Without stringent regulation, where is the industry headed? by Vibha Varshney Saif Siddiqui spent a little under Rs 14,000 on his appendicitis operation three years ago. The 35-year-old dentist from Bhubaneswar relied on an insurance cover for his family from Reliance General Insurance Company Ltd. He paid Rs 5,184 as premium for the policy.