A two-day’s training workshop on “New Media & Information Management Systems for Strategic Communication in Development” held on 12-13 December 2013 at Thapathali, Kathmandu, Nepal concluded with the participants confident and committed in using social media strategically to manage information for advocacy and better outreach.
Centre for Science and Environment (CSE) India and Guthi jointly organized this workshop with an objective of strengthening knowledge of different organizations in using information strategically for advocacy and enhances efficiency in knowledge management via effective use of social media. Chief Guest of the program, Puskar Mathema Chief Editor of Gorkhapatra highlighting the importance of social media in present era said, “Not being in the social media means not being social in present context.”
Forty five participants from diverse backgrounds, representing the Ministry of Urban Development, Kathmandu Metropolitan City, Alternative Energy Promotion Centre, Lumanti Support group for shelter, Kathmandu Valley Drinking water Management Board, People’s Campus, Citizen College, Nepali Youth at Guthi and various leading media houses gained theoretical as well as hands on experience on managing the web, social media and online tools, web analysis tools and various aspects of strategic information documentation and communication.
“At present, social media has been a powerful medium of communication and it provides the potential for the journalists and advocacy groups to communicate for social changes,” said Amit Barua, Programme Director at CSE, INDIA. Giving an overview of the new media landscape and their role in communicating for the social changes he said, “The time has changed from telegraph to massive use of email and social media. Integration of old technologies and the new technologies only can give us the best outreach.”
Rajneesh Bhandari, media journalist from Nepal guided the participants in creating their own blog identity, which was followed by practical sessions. He further explained how to use mobile apps for advocacy. “Pictures are the most powerful tool of advocacy and we all have smart phones nowadays, it can be best tool to click pictures. Big revolutions in Egypt and many other countries started with the pictures clicked by phone and shared in social media, that is the power of photo and social media,” he stressed.
“Choose the media and network that best suits your requirement and that is most popular in your place to create the right mix for better outreach,” was the clear message from Ravi Bajpai, web and new media strategist at CSE. He stressed that right time and consistent effort is required for the better outreach in the social media. “However there is no tool that can provide you popularity if you do not have good content,” he stressed.
The session on significance of data journalism for e-engagement by CSE, that introduced participants to open-source tools for creating infographics, maps was found to be very useful amongst the group and most of the participants were able to create their own tables and maps at the workshop.
Kiran Pandey, Programme Director, Knowledge Portal & Information Management at CSE presented the case study of “Down To Earth” online magazine focusing on experiences and learnings on social media in the program for better understanding of the participants. CSE also launched the South Asia Environment Portal (http:/sa.indiaenvironmentportal.org.in) during the event and the participating organizations committed to contribute for its content. The participants were informed about the variety of information and knowledge that exists on this portal and the South Asia Environment & Development Network - the online community of institutions, environment experts and industries working on environment and development in the region.
The program concluded with distribution of certificates to the participants.
As part of its commitment to the Paris climate change agreement, India has pledged to reduce its emissions intensity by 35 per cent by 2030 under its INDC (Intended Nationally Determined Contribution). One sector that has had a big impact on climate as well as public health and air quality is urban transport. In India, especially over the past decade, rapid and rampant motorisation has enhanced the risks of air pollution.